Mobile device and search marketing is the process of marketing to people who use mobile devices. It is being touted as the seventh mass media channel after TV, radio, recordings, print, cinema and the internet. Mobile devices have been in existence for a long time so it’s a little bit surprising to see how mobile device and search marketing seems to be taking off only now. You can’t help but ask, what took us so long to realize the potential of the mobile community as a marketing platform? The United States alone has over 250 million mobile phone users and estimates show that about 50% of these are using their phones to search online. This speaks a ton about the power and potential of mobile device and search marketing.
Above anything else, mobile marketing is an opportunity for you to expand the reach of your marketing efforts. It does not matter what form of business you are into, mobile marketing will still make for an effective addition to your marketing toolkit. Don’t make the assumption that just because you are into this or that kind of business, you can’t do mobile device and search marketing. As we said, mobile marketing can be used by any type of business, whether it’s selling products or offering services. Just like other online marketing strategies, mobile marketing can be automated and will require only a minimal investment from you. That said, there is no reason why you shouldn’t take advantage of the platform.
Here are a few quick tips on how to find success in mobile device and search marketing:
1. Consider your mobile website’s URL structure. You need to optimize your site’s mobile presence. You can make use of a mobile URL aside from your traditional URL. To ensure that mobile users will be viewing your mobile URL, make use of a 301 redirect.
2. Make use of shorter keywords for your mobile content. Entrepreneurs often neglect this when conducting mobile device and search marketing. You are likely a mobile user so you know how people use shortcuts and a lot of abbreviations when searching through their mobile phones. You need to adapt your mobile content to cater to these kinds of searches.
3. When writing ad copies, make them short and direct to the point. Mobile phone users have even lower attention spans than desktop users.
4. In your content, include phone numbers that can be easily clicked and called by a mobile phone user.
Following these simple tips can significantly help you find success in mobile device and search marketing.