what is Search Engine Optimization

What is Search Engine Optimization

Organic SEO is a process that improves both internal structure of your website as well as how other websites link to yours. SEO improves how Search Engines crawl and index your website, and how it ranks your website relative to others within the group of websites found by the keyword user is searching.

Search Engine Optimization involves both the on-page optimization, to improve the “relevance”, as well as the off-page optimization to improve the “importance” of your website relative to keywords chosen.

Search Engines (Google) goal is to provide the most relevant and high quality results to users. The better the quality of the result, the more users use them. That means a ‘win’ to every party involved. Users find what they need, business gets targeted customers they want, and Search Engines get more users.

SEO process generally takes months to achieve good ranking. But once it is optimized, your website will get free traffic when it is found through natural search.

Organic SEO Search Results

Why is SEO so popular

Though it takes investments and time to achieve good ranking on Search Engines, many business opt to get SEO for their websites because SEO helps them get FREE traffic in the long run. No other advertising methods can do this for you unless you keep adding money into it. Therefore, the total cost may turn out to be less. Furthermore, the Internet works 24/7 even when you are asleep, customers can find you anytime , so instead of you having to cold-call to find customers, they come looking for you at the time when they are ready to buy!

What we do to optimize your website

Because every business is unique ..

We don’t give a one-size-fits-all solution. However, we look at your business and how it could best benefit from online promotion. Then we use the strategy that brings you the most benefit with the least cost. We have a lot of techniques under our belt, all in compliance with Search Engine’s Policies to build a suitable and solid foundation for your website’s long term presence online. Our techniques have been tested and results measured that it produces desirable results on our websites before we use it on our clients.

Keyword Research and competitive analysis

In building a solid SEO strategy, keyword research is one of the most important steps to building the search engine optimized website. Why? Because your website will be indexed and found by these keywords. Keywords picked should be ones which display the core strengths of your business, preferably low competition and rightly targeted to the right audiences. Websites not built with focused keywords are like shooting in the dark, you waste a lot of bullets and not hitting any targets.

On-Page Optimization (Improving the Relevance)

On-Page Optimization is comparable to preparing a physical storefront. You want the customers to know what it is your store is selling (keyword focused), and once they walk in the store, you want them to be able to find what they want easily (navigation) without frustration. The more your store has quality products in your niche, the better you are regarded as the ‘better store’ in that niche.

Website is your online storefront, and the visitors are both human and Spider (Search Engine Crawler). To optimize for both, we do the following

  • Edit and Optimize text for various html tags, meta data , page titles and content as necessary
  • Analysis and recommendation on optimal website structure and navigation for best SEO purposes
  • Recommend, as required, additional web pages or content for the purpose of “catching” keywords or phrase searched

Off-Page Optimization (Improving the Importance)

Let’s continue with the above example of a storefront. After you’ve prepared your store with a high quality products, you’ve prepared your store’s navigation and make sure the products are easily found. Now are you are ready to sell.

As attractive as your store is, there could be many other stores who are selling similar products to what you are. When a Search Engine looks for these types of stores, it finds quite a few, who will it list first ?

This is when the Off-Page optimization comes in to play. Off-Page refers to other websites and anything outside of your webpage that refers to you, endorses you, or links to you. In an eye of a Search Engine Spider, this is a sign of how important your website is compared to those found within the same keywords.

Building off-page optimization is an on-going effort just like building your reputation in the business. There are many ways to accomplish this. The following are some techniques that we use for off-page SEO:-

  • Directory Submission
  • Article Submission
  • Social Networking
  • Blogs Posting
  • Blog Review

Choosing the right strategy and understanding what search engines look for when analyzing your backlinks are the key to your website gaining higher SERP (Search Engine Result Page) position.

High Quality Service

We know that it takes an investment to create a good website, and the last thing a business needs is for their website to be penalized by any search engines. We use only the proven high quality that has significant impact on your ranking. We don’t choose just any strategy that is cheap, but one which has the most impact with cost-effectiveness in mind. In addition, our strategies are

  • White hat approach
    • on-page optimization, we avoid all shady practice such as duplicate content, cloaking, redirection etc. In other words, we don’t use any technique that get you fast ranking but get penalized in the long term.
    • Off-page optimization, we use only quality sites and articles when building your links
  • No linking to Gambling sites, Adult sites, Pharmaceutical related sites
  • We use a balance , multi-layer approach to build you a strong link profile and natural looking to search engine
  • Our services are accompanied by a report

To improve your website natural search ranking, give SpiderMizer™ a call today (919)946-0724. We’ll be glad to help your business gain your customer share online.

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